Pornography Market

The same electronic distribution systems that created new ancillary markets for feature films also created new distribution channels for pornography. Once a clandestine industry operating on the fringes of society, the pornography market has now gone mainstream. The VCR enabled adult entertainment to enter the home during the 1980s. Today, adult films can be purchased or rented from local video and music stores and major chains, they can be ordered at home and in the finest hotels on cable TV with video-on-demand, and they can be accessed on the Internet. The widespread acceptance of pornography has created an industry that rivals that of Hollywood in both revenues and size. Located in the nearby San Fernando Valley, the porn industry consists of 75 or 85 major production companies that churn out literally thousands of titles a year, generating billions of dollars in revenues.

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