The objective of a film cannot be discussed in isolation. It always goes together with a consideration of the audience for whom the film is intended. You must know from the beginning something about your audience; either the sponsor tells you or you find out for yourself. You need to know who makes up the audience, how it can best be reached, and whether it is broad or narrow. The answers to these questions will influence your whole approach to conceptualizing the film. Writing for television is generally quite difficult because the audience is so broad. When doing a general documentary for television, you may have to assume that you are writing for all groups between the ages of fourteen and seventy-five, for all levels of education, and for people from all varieties of social and religious backgrounds.

What are the things you need to know about your potential viewers and related matters? First, you need to define the general composition of the audience. Who exactly are the people who are going to watch the film? What are their ages? What are their politics? What are their religious beliefs? Is it a city audience or a rural audience? Is it sophisticated or unsophisticated, educated or uneducated? Is it an audience of professionals or manual workers? Obviously, you won't be asking all these questions all the time, but you will definitely be asking some of them, because the answers to the questions will help you speak directly to the audience instead of above it, below it, or around it.

Next, you need to know in what context the film will be shown. Will it be shown in a school, a church, or a university? Is it going to be shown on television in prime time, or at an obscure midnight hour? If it is going to be shown on prime-time television, you might have to tone down your treatment. If it's going to be shown in the early hours, you may have a small audience; however, you might get away with a much more revolutionary and radical approach to your subject. Is the film going to be used for fund-raising at a massive dinner, or is it going to be shown in a small village hall? Is it intended for a specific audience in one country, or will it be shown around the world? Is it going to be shown in a television series or in isolation?

You must be certain to define audience feeling about the subject. What attitudes do they hold on the topic? Is it completely unknown to them, or is it a subject with which they are very familiar? Do they have any fears or resistance to the subject? Do they hold any taboos about it? Are there any prejudices with which one has to cope, or is the subject outside the normal experience of the audience? Are they likely to approve of the philosophy of the film, or will they resist it? The practical ramifications of these questions are very important. For example, if you are making a film about birth control, it is vital to know whether your target audience is Protestant or Catholic, conservative or liberal. In short, you should understand the culture and beliefs of the audience you are trying to reach and influence. Unless you understand these elementary points, the film can be technically well made and yet fail to deliver its message.

Film Making

Film Making

If you have ever wanted the secrets to making your own film, here it is: Indy Film Insider Tips And Basics To Film Making. Have you ever wanted to make your own film? Is there a story you want to tell? You might even think that this is impossible. Studios make films, not the little guy. This is probably what you tell yourself. Do you watch films with more than a casual eye? You probably want to know how they were able to get perfect lighting in your favorite scene, or how to write a professional screenplay.

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