I don't know anyone who likes looking for work and having to sell themselves. Besides being hard work in and of itself, for the most part it's pretty uncomfortable. We each want to think we're smart enough and talented enough that any company or production would be happy to have us, that they should all be lined up outside our doors waiting to offer us jobs. Unfortunately, it doesn't usually happen that way. Someone once told me he equated what we go through in this industry to having to "beg"; and at times, it certainly can feel that way—unless you tell yourself that it's just part of the game. Everyone does it, and it's an accepted part of doing business in this business.
Your mother probably told you not to brag about yourself. You've always heard that humility is a virtue. You're probably also uneasy being around people who toot their own horns too loudly. And now all of a sudden, you're being told to get out there and sell yourself, stand out among the crowd, let others know how special you are. The prospect of having to sell yourself can be scary, and just the thought of trying to get meetings with busy, important people who don't know you can be terrifying. But the simple truth is that you have to adopt a new mindset and get those old messages out of your head; because if you don't toot your own horn, no one else will do it for you and no one will know what you have to offer. You have to venture outside of your comfort zone, learn how to effectively sell yourself and start making those calls—or you might as well be in another line of work. It's what we have to do in order to get work and to survive in this industry; and if you don't, you'll be left in the dust by the competition that passes you by. The only good news I can offer you at this point is that the more you do it, the easier and less terrifying it becomes.
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