Passion excites, it attracts and it sells. It's contagious, inspirational and motivational. It's the single most important ingredient to propelling your career. It's the enthusiasm that makes the difference between a terrific interview and a mediocre one. It's the catalyst that often makes the difference between selling a project or not. It's the irresistible characteristic that differentiates you from your competitors. It's the magnet that pulls others toward you. It's the motivation needed to keep you in the game. And it's the driving force that keeps you going when the going gets tough. No matter what book you pick up on this topic, what seminar or course you take, what speaker you're listening to—everyone agrees: nothing launches nor propels a career (in any business) as powerfully as does passion.
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