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Figure 25 Raymond Loewy, Greyhound Bus

From this success Loewy launched his glittering design career: his consultancy grew into an international organization, with offices in New York, London and Paris and with clients including Coca-Cola, the Greyhound Corporation and Studebaker. Loewy restyled the boxy Greyhound buses into the familiar teardrop shape, with horizontal strips impressed down the sides of the vehicle to symbolize speed (Figure 25). Loewy was the most publicity-aware of the new generation of designers, enjoying photo-opportunities and promoting himself. In 1934 he designed a model office with Lee Simonson for the exhibition Contemporary American Industrial Art at the Metropolitan Museum of Art, in which he posed imperiously for photographs (Figure 26). Again, the edges of the room are sheathed in a smooth, streamlined form -this time made from white Formica - with horizontal metal bands running round the room, blue linoleum on the floor, recessed lighting and blueprints for a boat on the walls. The overall effect was one of sleek efficiency and control; there was no decoration or clutter. A model for an early car, designed by Loewy, the Hupomobile, had pride of place on a tubular steel plinth.

Teague, like Loewy, began his career in design as a freelance illustrator, working mainly for advertising agencies. After a visit to Paris in 1925 he returned to New York to found his industrial design consultancy. His first major project was for Eastman Kodak, when he designed the

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