Use the most gender-neutral terms available (e.g., firefighter rather than fireman, police officer rather than policeman). This is important for two reasons. It more accurately represents the world in which we live, and it's a step toward acknowledging (and involving) an audience of diverse backgrounds.
Avoiding stereotyping also means being careful of "code" words (saying "suburban" when you mean white or middle class, for example) and watching out for an overlay of judgment based on stereotypes, such as She was pushing 40, but still attractive. Whose point of view does a statement like this reflect? "Pushing 40" implies that this is an unbelievably ancient age, and the "but" is a dead giveaway that nobody on the production team could imagine anyone over 25 being worth a second glance. Stereotypes— dumb jock, dumb blonde, little old lady, "not your grandmother's store"—have no place in documentary narration. Mothers-in-law run corporations and countries; "geezers" set foreign policy or rob banks.
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