Dont Drop Names

If people are worth mentioning, they're worth identifying. The first time someone's name comes up in narration, let us know who the person is, even if you think that we'd have to be living under a rock not to know. You don't have to go into a lot of detail, just enough to remind those who know and inform those who don't: Noted composer Leonard Bernstein once said..., or He was filmed in performance by cinematographer Gordon Parks

Along the same lines, try to anticipate words that your audience may be unfamiliar with, whether they're spoken by the narrator (and a more familiar word can't be substituted) or spoken by an interviewee or someone on camera. If the word's meaning is not clear in the context, you may need to set it up. For example, suppose the historic artifacts you're presenting on screen include a bill of sale for a frigate. You might set it up as That day, the general placed an order for a new sailing ship, one outfitted for war.

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