A shot is a single "take" on an image. There may be camera movement during the shot, or it may be static. It may be a close-up, a wide shot, a pan, or a tilt. But it begins and ends with the action of the cinematographer turning on and off the camera; later, the editor will further refine the shot by selecting from within it, giving it a new beginning and end point. Individual shots can convey a great deal of storytelling information: point of view, time of day, mood, emotion, character, rhythm, theme. A single shot may also include a "reversal," which is a twist in the plot, sometimes described as a change in values from one state to another. An example of a shot that contains a reversal can be found in Yosemite: The Fate of Heaven: We follow a cascading waterfall down through what appears to be pristine wilderness—until we land in a crowded tram full of noisy tourists. The reversal is from isolation to crowds, nature to humankind, pristine to polluted.

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