Tone And Style

Visual storytelling goes well beyond what you shoot: How you shoot, how you light, and how you treat the material in postproduction are also critical. Tone (Does the light convey something harsh and cold or warm and familiar?), point of view (From whose point of view is a scene shot? Is it from a first-person point of view, or is it omniscient? Is the camera shooting up at the subject or looking down?), and context (Does the subject fill the frame, or does he or she appear small and overwhelmed by the surroundings?) are all important considerations. Knowing at least some of the answers in advance can help you plan your production needs, including lights, lenses, and filters; whether or not to use special equipment such as dollies and cranes; and how specialized (and experienced) you might need your production crew to be.

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