Virtually all contracts and deal memos outline the specific screen credits at the opening and/or closing of the show. Most union contracts are also clear about what they demand for their members. Negotiation for proper screen credit might include how the credit is phrased, how long it stays on the screen, the size of the font, or whether the person's name is by itself or part of a group of names. This also applies to any advertising like posters, promos, and so forth. Networks and cable companies have their own rules that cover most, if not all, of these areas.
Most programs give screen credits that might include: produced by, film by, directed by, story by, written by, and composed by, as well as credits to executive producer(s), and associate producer(s). There may also be extra attention to the opening logo(s) of the production companies, the presentation credits, the executive producer(s), and a "special thanks" section that gives courtesy credits to people and companies who have contributed goods or services. As many people as possible who took part in the project should also be given a screen credit as a courtesy. This shows your appreciation for their work. You can see examples of a credits list by watching programs similar to yours or by checking specific union-related Web sites.
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